Y-3

The collaboration between Japanese fashion designer Yohji Yamamoto and sports brand adidas has revolutionized the industry, creating a new category in fashion. Y-3 represents design, true craftsmanship, and the future in sportswear.

– B R A N D V E N T U R E –

To live up to the expectations of the pioneering fashion brand, the marketing vision was to evolve Y-3 into the most innovative and social avant-garde fashion brand.

Website | Instagram

Company | adidas x Yohji Yamamoto

Headquarter | Herzogenaurach, Germany

Business | Fashion Group of adidas

Product | Sports Inspired Fashion

Brand Development | 2012 – 2017. Employed at adidas. Content Creation, Digital Campaigns, Fashion Show Activations, Sales Activations, E-Commerce, Social Media, Paid Media, Analytics.

Our brand development for Y-3

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Y-3 Fashion Shows Activations

Y-3 Fashion’s First Instagram Livestream

Y-3 Fashion’s First Influencer Livestream

Y-3 Fashion’s First Interactive Livestream

Y-3 Brand Campaigns

Y-3 Brand Campaigns 12-17

Y-3 Collaboration Campaigns

Y-3 Sales Activations

Y-3

The collaboration between Japanese fashion designer Yohji Yamamoto and sports brand adidas has revolutionized the industry, creating a new category in fashion. Y-3 represents design, true craftsmanship, and the future in sportswear.

To live up to the expectations of the pioneering fashion brand, the marketing vision was to evolve Y-3 into the most innovative and social avant-garde fashion brand.

Our brand development for Y-3