Y-3 Online Store

ADIDAS Y-3

Evolution of the Y-3 Online-Store
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The first relaunch in 2013 merged the Y-3 standalone brand and store websites, creating a seamless experience journey from inspiration to checkout. The second relaunch in 2016 enhanced the Y-3 online-store through responsive design, visually-led merchandising and by becoming the flagship-store of an omni-channel shopping experience, optimised for mobile first.

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INSIGHT

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The challenge was to close the gap between inspiration and sales across online and offline channels in order to increase traffic and sell-through on the online and retail stores without losing the feeling of one consistent brand and seamless shopping experience.

INNOVATION

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Anticipating the rise of Instagram and mobile the .com was relaunched with a responsive design for visually-led merchandising, enriched with engaging brand and social content. The big leap was the creation of an omni-channel shopping experience with Y-3.com becoming the flagship-store.

IMPACT

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Traffic and net sales increased by a factor of 10 within five years due to continuously improving the omni-channel ecosystem, media strategy, customer relationship management and the unprecedented success in social media growth with the iconic footwear products.

Brand: adidas Y-3
Project: Evolution of the Y-3 Online-Store
Responsibility: Digital Strategy, Digital Marketing, Digital Media, Social Media
Creative Partners: Acne, Yoox Net-A-Porter