adidas Parley.
Parley is the space where creators, thinkers, and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction.
– B R A N D V E N T U R E –
Company | adidas AG, Parley for the Oceans
Headquarter | Herzogenaurach, New York
Founded | 2015 (Collaboration Start)
Sector | Marine, Sustainability, Sportswear
Product | Sportswear made of Parley Ocean Plastic™
Brand Development | 2016 – 2018. Employed at adidas.
Brand Development.
Creative Direction.
To manifest the commitment to mass-replace all plastic, we developed the guiding principles, tone of voice, and the visual direction for the collaboration between adidas and Parley.
Campaigns.
We created the visual direction and tone if voice for the first launch campaign of the Ultraboost Uncaged Shoes and developed a style guide for all future campaigns.
Manifesto Film.
We made a film visualising the current state of the oceans, what effect the pollution has on the planet and human beings and most importantly showing the solution and the commitment.
Digital Communication.
We launched a digital hub for all products made of Parley Ocean Plastic™ and all events such as Run for the Oceans etc. In addition we created content for social media and press..
Manifesto Film.
We made an incredible, moldable, indestructible material but when we dump it it doesn't go away. One garbage truck of it ends up in our oceans, every minute. Millions of billions of pieces of plastic trash a year it' a big scary mess. It's killing all sea life. It's killing the plankton that make the air we breathe the fish eat the trash then we eat the fish. We're feeding ourselves our own garbage most of us have now got it in our blood we got problems. We've got to pick it up, get it out of there, and stop it getting in there in the first place.
It's simple - look.
What if a man picks up some plastic trash. Then another man takes that trash and makes a shoe out of it. Times that by a lot and you've got your first million shoes from 11 million plastic bottles. Now what if everyone did that.
Campaign Development.
