Leo Messi.

7 million followers in 7 hours

– B R A N D V E N T U R E –

 

Brand Icons with strong credibility have social influence on their direct followership. Those followers themselves are active influencers in their social networks. The amplifying effect makes brand icon activation with social media outperforming against other branded activation.

Website | Instagram

 

Company | adidas x Leo Messi Management SL

Headquarter | Herzogenaurach, Barcelona

Business | Sports Marketing

Brand Development | 2011. Employed at adidas. Strategy, Concept, Launch, Management of the Social Media Universe of Messi.

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adidas Trend | Brand Venture