Digital Trend Marketing Platform
ADIDAS TREND MARKETING
Digital Trend Marketing Platform
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adihaus was established as a leading online destination and global hub of all adidas’ trend marketing activities to position adidas as a forward thinking and aspirational brand to a top end, opinion leading audience. The platform featured fast-paced subtle coverage of exclusive adidas street-style initiatives: creative collaborations, special events, limited-edition projects alongside monthly exclusive sneaker pack drops from the consortium collection.
INSIGHT
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The challenge was to forge one online destination for all initiatives developed by independent yet globally connected trend marketing teams in order to inspire, support activations, lead conversations and announce the acclaimed adidas consortium drops within the relevant tribes.
INNOVATION
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The trend-hub platform enabled the regional teams to populate the hub with their trend initiatives. With every single project the patchwork of party, product and play grew stronger, revealing adidas’ creativity routed in cosmopolitan street and sports culture.
IMPACT
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The trendhub connected the future-forward spirit of adidas and the brand’s premium future and heritage sneaker executions with aficionados and collectors in the art, fashion, music, and culture scene.