adidas x Parley Launch

ADIDAS X PARLEY

Creative Direction
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adidas partnered up with Parley for the Oceans to prevent plastic entering the oceans and to transform plastic into high performance sportwear. As a founding member, adidas supports Parley in communication, education, research and eco innovation. From threat into thread.

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INSIGHT

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The collaboration with Parley and the recycled plastic innovation position adidas a positive agent of change and thought leader in sustainability. Inspired by the believe of the young generation that we can innovate our way to a better future. But they trust only in realism and know how important it is to act now. 

INNOVATION

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To manifest the commitment to mass-replace all plastic, we developed the guiding principles, tone of voice, and the visual direction for the collaboration between adidas and Parley for the oceans. In addition, we created a film explaining the urgency for action.

IMPACT

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The article explaining the collaboration with the film was the worldwide most shared adidas story in social media in 2016.

Brand: adidas Y-3
Project: SS16 adidas Climachill Campaign
Responsibility: Creative Direction, Art Direction, Digital Marketing, Social Media, Retail
Creative Partners: Anthony Blasko, Donnie de Meijer, Gareth Broadbent, RESN